What is White Ribbon Week?

White Ribbon Week is a positive school program presented by volunteers or teachers that helps kids make healthy choices in media and technology. Every day, kids learn a new principle of online behavior—reinforced through discussions and fun activities. This program is research based and kid tested.

Each of the four programs below contains a step-by-step guide so that you, or any volunteer can organize a successful white ribbon week in your neighborhood school. No big budgets needed. No assembly required.


Our Programs

I've got the power new cover

I’ve Got The Power

I’ve Got the Power helps kids take charge of what they view and share. Each morning, students receive a “power boost.” — a positive principle of online behavior. It  becomes the “password” to participate in fun activities. Students design a super-hero with real-life superpowers and the week culminates with a martial arts workshop reinforcing the superpowers of hard work and self-control.


Let’s Get Real

Let’s Get Real reminds kids that everyone needs real friendships, face-to-face, conversations, and real activity. This week helps kids be aware of how much time they’re spending on technology. They learn to make conscious choices in balancing their lives between school, media, work, family, friends and sleep. As kids complete a “Get Real” challenge each day they are entered in a drawings for real fun activities.


Be a Media Detective

Be a Media Detective helps kids to T.H.I.N.K when presented with a media message. Is it TRUE? HOW did it get my attention? Is it a good choice for me? This incredibly valuable week gives kids real skills for evaluating media whether in print, TV or online. Kids love earning their “mustache” as they become real media detectives!


Brain Power

Brain Power is a fun exploration of the brain science involving media. Can I increase my attention span? What activities strengthen my brain power? How much screen time is too much? Brain Power teaches kids how to respond to three media brain dangers— violent media, indecent images and too much screen time,—All while trying new, brain-boosting activities.


Children are not a distraction from more important work.

They are the most important work.




You Can Do It!

Don’t worry if you’re not tech savvy. You don’t need to be! White Ribbon Week is less about computer skills and more about decision making skills. It’s easier than you think!


Join the Movement

We love sharing our passion for media education and internet safety. Add your voice to this important cause and help us teach children and parents everywhere!





Be Inspired

Watch Deanna Lambson’s speech from the 2016 Uplift Families Conference.


How Can I Help?

Are you ready to educate and empower? Here's 3 simple things you can do today to get involved with the White Ribbon Week cause.

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Teach Your Kids

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